The inspiration to start "What The F*ck..." came from a few different sources. A friend related to me that she and her boyfriend had just purchased a farm share, entitling them to all sorts of veggies every week, and wasn't sure what to do with some of them. More selfishly, I've been wanting to try different kinds of veggies that leave me bemused and curious when I pass them by for more ordinary choices at the supermarket. I also love to cook and try out different recipes to broaden my culinary horizons.